Most local marketing advice is about being found online. This is about the part that happens at fifty miles an hour on Bell Road.
The problem nobody budgets for
Phoenix is a city of wide roads, deep setbacks and low buildings. A business can sit on a road carrying forty thousand cars a day and still be effectively invisible from it.
Your monument sign is read at thirty miles an hour by someone already slowing down. Your building is behind a parking lot. The result is that a lot of pass-by traffic never registers you exist.
That is a physical problem and no amount of search advertising fixes it.
What each option buys
- Search ads — Catches people already looking for you. Stops when the budget stops.
- Radio — Broad reach, no location cue. Expensive per month, ends when you stop.
- Monument sign — Permanent, expensive, read only from close range.
- Advertising balloon — $1,526 once, readable from a distance, keeps working for years.
The honest version
A balloon is not a marketing strategy. It is a visibility fix for a specific problem: real traffic passing a business that cannot be seen from the road.
If your customers find you online and drive straight to you with a phone in a cradle, it will do very little. Spend the money elsewhere and we will say so if you ask.
What makes it worth considering in Phoenix specifically is the geography. Wide roads and low buildings are exactly the conditions where 120 feet of height changes who sees you.
What it costs to find out
A 5.5-foot sphere is $350 plus $27 shipping. That is a cheap test of whether height helps at your location.
If it does, a 13-foot blimp is $1,526 with your name printed on both sides, and it carries a message rather than just attention.
In greater Phoenix and Tucson we also run them for you on a daily rate, so you can test the idea for one weekend without buying anything.
Ask for a quote. Call 1-800-791-1445 or email [email protected] and tell us the size and whether you want it printed.
More at adblimps.com.